SoftBloom™ – your softest winter uniform.
One fleece for home, dog walks & errands — warm without bulk, soft on skin, looks put-together.
Loved across the World · 30-day comfort guarantee
4.9/5 based on customer feedback
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Designed for cold, dark winters
SoftBloom™ Daisy Fleece
One fleece for home, dog walks & errands — warm without bulk, soft on skin, looks put-together.
A ultra-soft, oversized yet flattering daisy fleece designed for girls who are always cold and always doing a million things. Made to feel like a hug, not just another hoodie.
Ultra-soft brushed fleece blend – cloud-level comfort, no itch.
Oversized but flattering fit – made for leggings, jeans and soft-girl outfits.
Perfect for home, dog walks & errands, coffee dates and Netflix marathons.
30-day comfort guarantee – if you don't feel it, send it back.
Intro price:
$79.97
(originally $285)
View full details
Worldwide shipping · Secure checkout · Limited stock this season.
Why SoftBloom exists
Built for women who are always cold.
How it actually feels to live in it.
You’re always a little cold in winter.
morning coffee runs, dog walks, errands, and cozy evenings — the one piece that makes winter feel easier.
Zip it up. Hands in pockets. Done.
We wanted one piece that feels like a hug, looks like your Pinterest moodboard and makes dark evenings a little softer instead of heavier.
Not another hoodie. A soft-girl winter uniform.
Walk to the café in 3°C...
Sleepover with borrowed SoftBloom...
Walk to the café in 3°C...
Sleepover with borrowed SoftBloom...
★
★
★
★
★
"This isn't just loungewear, it's my cozy & warm support uniform."
Elena, 59 · Germany
★
★
★
★
★
"I quietly retired all my old hoodies. I only reach for this now."
Mia, 37 · Austria
★
★
★
★
★
"Feels like therapy in this fleece"
Sara, 49 · US
★
★
★
★
★
"Looks like a $400 boutique piece, feels like a warm hug."
Lena, 71 · Canada
★
★
★
★
★
"This isn't just loungewear, it's my cozy & warm support uniform."
Elena, 59 · Germany
★
★
★
★
★
"I quietly retired all my old hoodies. I only reach for this now."
Mia, 37 · Austria
★
★
★
★
★
"Feels like therapy in this fleece"
Sara, 49 · US
★
★
★
★
★
"Looks like a $400 boutique piece, feels like a warm hug."
Lena, 71 · Canada
SoftBloom™
Ultra-soft brushed interior – cloud-level comfort, no itch.
Oversized but flattering – feels intentional, not sloppy.
Designed for a cold winter, with a Pinterest-level aesthetic.
30-day comfort guarantee for stress-free trying.
Looks like a boutique piece, priced at $79.97
Regular hoodie / fleece
Scratchy or thin fabric, easily loses shape.
Random oversized fit – often boxy or unflattering.
Looks like 'I just rolled out of bed'.
No guarantee, just hoping it's comfortable.
Feels basic, not like your main-character piece.
Is SoftBloom itchy?
No. SoftBloom is made from an ultra-soft brushed fleece blend designed to feel like a cloud on your skin – no itch, no scratch.
How oversized is the fit?
SoftBloom is designed to be relaxed and cozy, not sloppy. If you like it extra oversized, go one size up. If you want it just relaxed, choose your usual size.
Do you ship across Europe/US?
Yes, we ship across the EU/US. Shipping times vary by country, but most orders arrive within 5–10 business days.
What if I don't love it?
You have 30 days to try SoftBloom at home. If it doesn't feel like your new comfort uniform, you can send it back.
Ready to make your winter warmer?
One fleece, hundreds of cozy moments. SoftBloom is the piece you reach for on chilly mornings, during dog walks, on errands, and everything in between.
Get my SoftBloom™ fleece
Intro price $79.97 · Worldwide shipping · 30-day comfort guarantee
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