SoftBloom™ – your softest winter uniform.

One fleece for home, dog walks & errands — warm without bulk, soft on skin, looks put-together.

Loved across the World · 30-day comfort guarantee

4.9/5 based on customer feedback
Worldwide shipping
30-day comfort guarantee
Designed for cold, dark winters

Built for women who are always cold.

How it actually feels to live in it.

You’re always a little cold in winter.
You want warmth — but you still want to look put-together.


SoftBloom™ is the fleece you throw on for morning coffee runs, dog walks, errands, and cozy evenings — the one piece that makes winter feel easier.


Zip it up. Hands in pockets. Done.

We wanted one piece that feels like a hug, looks like your Pinterest moodboard and makes dark evenings a little softer instead of heavier.

Not another hoodie. A soft-girl winter uniform.

What she says about SoftBloom™

Real comfort, real feelings.

"This isn't just loungewear, it's my cozy & warm support uniform."

Elena, 59 · Germany

"I quietly retired all my old hoodies. I only reach for this now."

Mia, 37 · Austria

"Feels like therapy in this fleece"

Sara, 49 · US

"Looks like a $400 boutique piece, feels like a warm hug."

Lena, 71 · Canada

SoftBloom™ vs. your old hoodie

Same comfort idea, completely different feeling.

SoftBloom™

  • Ultra-soft brushed interior – cloud-level comfort, no itch.
  • Oversized but flattering – feels intentional, not sloppy.
  • Designed for a cold winter, with a Pinterest-level aesthetic.
  • 30-day comfort guarantee for stress-free trying.
  • Looks like a boutique piece, priced at $79.97

Regular hoodie / fleece

  • Scratchy or thin fabric, easily loses shape.
  • Random oversized fit – often boxy or unflattering.
  • Looks like 'I just rolled out of bed'.
  • No guarantee, just hoping it's comfortable.
  • Feels basic, not like your main-character piece.

Questions before you cuddle in?

Here are the ones we hear most often.

  • No. SoftBloom is made from an ultra-soft brushed fleece blend designed to feel like a cloud on your skin – no itch, no scratch.

  • SoftBloom is designed to be relaxed and cozy, not sloppy. If you like it extra oversized, go one size up. If you want it just relaxed, choose your usual size.

  • Yes, we ship across the EU/US. Shipping times vary by country, but most orders arrive within 5–10 business days.

  • You have 30 days to try SoftBloom at home. If it doesn't feel like your new comfort uniform, you can send it back.

Ready to make your winter warmer?

One fleece, hundreds of cozy moments. SoftBloom is the piece you reach for on chilly mornings, during dog walks, on errands, and everything in between.

Get my SoftBloom™ fleece

Intro price $79.97 · Worldwide shipping · 30-day comfort guarantee