From one tiny Estonian shop to cold winters across the globe.

SoftBloom™ started as a small fleece store run by Marie in Estonia. Today, we ship the same ultra-soft pieces from our warehouses all over the EU/US.

Marie has spent over 15 years working with fleece materials, testing fabrics and fits to find pieces that feel soft enough for anxious study nights and cold apartments.

SoftBloom™ began as a physical store where girls came in just to try one fleece and ended up staying for coffee, outfit advice and cozy vibes.

Because the store still exists and the team ships directly from their own stock in Estonia (or other warehouses), customers get real quality control, fast dispatch and a brand that actually stands behind every fleece.

Real store. Real humans. Real fleece experience.

Why we built SoftBloom fleeces

After 15 years working with fleece fabrics and seeing how most high-street fleeces either felt scratchy, cheap, or childish, Marie decided to create one fleece that could replace all the hoodies in your wardrobe – soft enough for anxious nights, pretty enough for coffee dates.

15 years of fleece experience

We've tested hundreds of knits, weights and washes to land on a fleece that drapes, doesn't go cardboard-stiff, and still feels cloud-soft after laundry day.

Real store, real stock

Every SoftBloom™ fleece lives first in our Estonian store and warehouse, not in some random third-party depot. We check the stitching, zippers and daisy knit before it leaves.

EU/Worldwide shipping, small-brand care

Orders ship from Estonia across the EU/US, with real humans on email if anything feels off. No faceless marketplace, just our small team backing every order.

We built SoftBloom™ for girls who want to feel held, not just warm.